Privacy Policy
Effective Date: October 10, 2026
1. Who We Are
Little Luxe Parties (“LLP,” “we,” “our,” or “us”) is a trade name of EightTwentyThree Holdings LLC, a children’s event-rental company based in Union, New Jersey, serving families throughout New Jersey. We respect your privacy and are committed to protecting the personal information you share with us.
2. Information We Collect
| Category | Examples | How We Collect |
|---|---|---|
| Contact Details | Name, email, phone, event address | Booking page (requests and online bookings), text message, phone call |
| Event Details | Event date, child’s age/theme, rental selections | Booking page (requests and online bookings), follow-up emails/texts |
| Payment Info | Billing name, card type (tokenized via Square) | Secure checkout link; LLP never sees full card numbers |
| Usage Data | Pages visited, time on site, browser/device | Squarespace Analytics & cookies |
| Event Photos | Photos of your completed setup (we photograph the setup, not your guests) | Taken by our team at setup |
| Booking Page Activity | Dates you view or request on our booking calendar (including waitlist requests), your rental and level selections, and an anonymous visit ID. When you book online, we keep a record of when you agreed to your rental agreement | Our booking page, stored in our booking records |
Children’s Data: Our site is directed to parents and guardians, not children under 13. We do not knowingly collect personal information from children. If you believe a child has provided personal data, please contact us immediately.
3. How We Use Your Information
- Confirm availability, create quotes, and coordinate event rentals
- Send invoices, contracts, and payment confirmations
- Check a referral email against our past bookings to apply your discount (we don’t share it)
- Respond to questions or customer support requests
- Improve website performance and customer experience
- Send occasional marketing updates (only with your opt-in)
4. Legal Bases for Processing
We process personal data when it is (a) necessary to perform a contract, (b) based on your consent, (c) required to comply with legal obligations, or (d) in our legitimate interest to operate and improve our services.
5. Sharing & Third-Party Services
| Recipient | Purpose | Safeguards |
|---|---|---|
| Square | Secure payment processing | PCI-DSS compliance |
| Google Maps | Calculating delivery distance and fees from your event address | Address used only to estimate delivery |
| Google Voice / WhatsApp Business | Business texting & calls | Encrypted messaging |
| Cloud storage & email providers | Document storage and communication | Access restricted to authorized staff |
We may share photos of completed setups on our website and social media, as described in our Rental Terms & Waiver. To have a photo removed, email hello@littleluxeparties.com.
We never sell or rent your personal information.
6. Cookies & Tracking
Our Squarespace website uses essential and performance cookies to improve functionality and analyze traffic. You can disable cookies in your browser settings, though some site features may not function properly.
When you send a request, our booking page also keeps your request details in your browser for that visit so the thank-you page can show them. This is cleared when you close that browser tab.
7. Data Retention
Inquiry records are retained for up to 24 months after your event unless a longer retention period is required for legal or tax purposes. Payment records are stored according to IRS recordkeeping guidelines (typically seven years).
8. Security
We use SSL encryption, role-based access controls, and payment tokenization. While no system can guarantee complete security, we follow industry-standard practices to protect your information.
9. Your Privacy Rights
- Access / Correction – Request a copy or correction of your personal data.
- Deletion – Ask us to delete personal information, subject to legal retention requirements.
- Opt-Out – Unsubscribe from marketing communications at any time.
- California residents may exercise rights under the CCPA, and EU residents may exercise GDPR rights where applicable.
To exercise any privacy rights, please email hello@littleluxeparties.com.
10. Updates to This Policy
We may update this Privacy Policy from time to time. When updates occur, we will revise the “Effective Date” above. Material changes will be highlighted on this page for 30 days.